An example of Art Direction & Storyboarding work done for Nucco.
A multi-channel digital campaign that explains Supercede's complex offer, including video, static and video collateral for different social media activations, banners and email campaigns.
We began by creating a hero film explaining the whole Supercede ecosystem, but designed it so it could be edited into shorter videos for three individual audiences – brokers, reinsurers and cedents.
As well as video content, we also repurposed imagery from the campaign to create supporting digital banners for web, social media and email – both at launch and after.
We began by creating a hero film explaining the whole Supercede ecosystem, but designed it so it could be edited into shorter videos for three individual audiences – brokers, reinsurers and cedents.
As well as video content, we also repurposed imagery from the campaign to create supporting digital banners for web, social media and email – both at launch and after.
Art Direction & Storyboard: Ryan Lovelock
Agency & Animation: Nucco
Illustrations: Valentina Lorizzo